What is SEO?
Search Engine Optimization is all about having your website found for important terms and phrases that will draw prospects to you. Google owns about 70% market share for search, for that reason we focus on Google first while also optimizing for Bing and Yahoo search. These days, SEO means structuring your site so that you show up for the queries your potential clients are searching. Through modifications to tags, content and layout, you can increase the likelihood that your site will show up in relevant organic search results.
This is an ongoing process that includes:
- Keyword Research
- Content Writing
- Link Building
- Engagement and Conversion Strategy
Local Search Optimization
The vast majority of businesses gain most of their revenue from local customers. And even if your potential customers are right down the street, they’re looking for you online. According to national survey groups that specialize in internet commerce:
- 97% of consumers gather information online before they buy
- 86% of Internet users have used the Web to find a local business
- 72% of search engine users are searching locally to buy in person
- 64% of all searchers have abandoned phone books
Hummingbird, Penguin and Panda SEO Services
Our SEO services are compliant with Google’s Hummingbird, Penguin and Panda updates to ensure your site is optimized for search rankings. Google Panda and Penguin updates have forever changed the search world. The primary focus of these updates is to ensure that only websites with high quality, fresh, unique and informative content appear in search rankings.