Why Is HTTPS Important to Google?
Google now flags non-HTTPS sites as “Not Secure”—and customers take that warning seriously. If your site isn’t secure, visitors may leave before engaging or buying. HTTPS (Hypertext Transfer Protocol Secure) encrypts data between your site and its visitors, safeguarding personal information such as contact forms, login details, and payment transactions from hackers, snoops, or tampering. […]
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